Loire Paris

Loir Paris is a story of glamor and elegance born from Pauline's passion for creating timeless classics for her children. The Loir Paris brand is based in Paris itself and reflects a sophisticated style: both classic and relaxed, embodying French elegance and subtlety.

Loir Paris deeply believes that sustainable fashion is clothing that is passed down from hand to hand like an heirloom; which are full of personal history. Beauty and luxury, according to Loir Paris, are reflected in the details, in the classic work of a master tailor. 100% of LOIR Paris suppliers are located in Europe, almost 90% of them in France. More than 90% of materials are used from organic and responsible sources.

Amstramgram chose this brand because of the shared philosophy of creating modern luxury classics for children. Loir Paris is one of those rare businesses that still care about tradition.

Amstramgram is looking forward to bringing you the Spring 2024 collection. Follow us on Instagram and our newsletter to be the first to see the Loir Paris collection.